Jun 14, 2022
In General Discussion
As a product manager, when you receive a demand, do you directly start to sort out the demand process or do you first conduct demand research? Based on experience, the author has sorted out and summarized the demand research of B-end bulk sms service products and shared them with you. The first step in demand research is to determine the demand background, so how should the demand background be determined? 1. What is the demand? Demand Expectation - Status Quo Demand is the gap between the user's expectation of the product and the current situation of use during the use of the product; the user of the B-end product is an individual, but the actual bulk sms service service object is an enterprise or organization. The purpose of the enterprise using the B-end product is to reduce costs and increase efficiency. Help enterprises solve practical problems and improve work efficiency. When problems are not solved or not solved efficiently, demand will arise. Take the bulk sms service order screening function in the merchant management system as an example. In the merchant management system, the platform will provide the merchant with an order screening function, and the screening fields include order status, logistics status, etc. The order screening function is part of the search framework, and the core problem to be solved The problem is to help the store owner quickly and accurately locate a bulk sms service certain type of order he is looking for, and to display the same type of orders in clusters; map it to the actual application scenario, store owner A sold goods live for two hours yesterday, generating 1,000 new orders. When he woke up, he found that 500 new return applications had been added. He quickly opened the business management background to check which products were returned, but the platform did not have the function of sorting and filtering by bulk sms service order. He could only export the orders and filter them in the excel sheet. In order to see the complete information in the excel sheet, he still needs to adjust the table format, which makes him particularly a headache. At this time, there is a need to add filtering by order type in the order list. 2. What is the background of demand? The demand background of B-end products refers to the reasons for the demand and the bulk sms service goals to be achieved, that is, it is necessary to analyze who (who) needs to go through what channels (how) to achieve what goals (what), which can be refined into what, who, and how.